What if your most satisfied customers became your best ambassadors… to generative AI? That was the question at the heart of the roundtable organized on September 24 by viavoo, Le Sphinx and Soft Concept: “Very Satisfied… but Silent: How Can You Turn Satisfaction Data into a Driver of…
Why Customer Churn Is Rarely a Sudden Event Contrary to common belief, a customer almost never leaves overnight. The decision to leave is usually preceded by weak signals: comments in a review, frustrations expressed to customer support, negative responses to a satisfaction survey, or remarks posted on social…
In an increasingly competitive economic environment, customer satisfaction is no longer just a relational indicator. It has become a major strategic lever, directly correlated with loyalty, engagement, and ultimately, economic performance. Every positive interaction strengthens the customer relationship. Conversely, every unresolved friction point represents a risk of disengagement…