viavoo is taking part in the Printemps des études fair
30 Jul

On September 24 and 25, 2026, viavoo will be at Printemps des Études, booth B9, alongside Le Sphinx and Soft Concept.

This key event for research and customer experience professionals is an opportunity to make a strong statement: satisfaction data is one of the most underused assets in organizations today.

Reviews, verbatims, satisfaction surveys: your satisfied customers do speak up, but this feedback usually stays locked within the tools of the team that collects it. It rarely informs other departments, let alone external audiences.

Yet this silence comes at a cost. At a time when generative AI increasingly shapes brand reputation, failing to give visibility to this feedback means leaving a powerful trust lever untapped.

At viavoo, we help organizations turn their satisfaction data into authentic, visible proof, for both their audiences and the algorithms that now shape online reputation.

The challenge is no longer just to measure satisfaction, but to make it count: readable for a prospect, usable for marketing, and detectable by the generative AIs that build brand perception.

Thursday, September 24 • 10:45 AM to 11:30 AM • Room 352A

“Very satisfied… but silent: how to turn your satisfaction data into a lever of trust and visibility in the age of B2AI?”

After B2C and B2B, welcome to B2AI. Brands no longer speak only to consumers, but now also to AIs (ChatGPT, Perplexity, Claude, Mistral…), which favor authentic, trustworthy brands. Come discover how the Experience Management Pole’s tools turn your satisfied customers’ reviews into tangible proof, visible to both your audiences and the algorithms.

With Laurence Chouvet (UCPA), Sandrine Garré (viavoo), Chantal Maugis, and Lucile De Traverse (Le Sphinx).

To register for the conferences, be sure to create your e-badge beforehand (via the “Registration” menu in the top right of the site).

We’d be delighted to see you there!