SoftNext takes a major strategic step forward with the creation of its Experience Management division, bringing together three of its subsidiaries under unified leadership: Le Sphinx, Soft Concept and viavoo. This new structure gives rise to one of the most comprehensive offerings on the French market for listening to and analyzing experience.
A Sovereign, Integrated Offering
By combining Le Sphinx’s historic expertise (more than 40 years in surveys and research), Soft Concept’s know-how in statistical data processing and field data collection, and viavoo’s semantic AI technology for unified, multi-source customer feedback analysis, this new division covers the full spectrum of organizations’ needs across three key areas: Customer Experience (CX), Employee Experience (EX) and Market Research.
With more than 2,000 clients and 100,000 users, the Experience Management division draws on a dual strength: methodological rigor built on 40 years of field expertise, and artificial intelligence technologies that let organizations capture data without friction, measure with precision, and turn insights into concrete decisions.
Eléonore Varet Appointed to Lead the Division
To drive this ambition forward, SoftNext has appointed Eléonore Varet as Director of the Experience Management division. Drawing on solid experience in CX, EX and research, she will be responsible for structuring the offering, aligning the three subsidiaries’ teams around a shared vision, and accelerating their commercial development.
“Too many organizations find themselves caught between basic tools that can’t analyze their data with any depth, and platforms that are too complex to deploy. We’re offering another path: a sovereign solution combining 40 years of methodological expertise with artificial intelligence,” explains Eléonore Varet.
Jérémie Vinant, CEO of SoftNext, underlines the rationale behind this new structure: “By bringing together Le Sphinx, Soft Concept and viavoo, we’re building a reference offering in Experience Management, backed by 40 years of methodological expertise and native AI integration.”
What This Means for viavoo
For viavoo, joining the Experience Management division strengthens its position in the customer feedback analysis market. Our proprietary semantic AI technology is now part of a broader offering, capable of supporting organizations across the entire listening cycle — from data collection to action, including fine-grained analysis of verbatim feedback.
About the Experience Management Division
SoftNext’s Experience Management division brings together Le Sphinx, Soft Concept and viavoo. It offers a sovereign solution covering Customer Experience, Employee Experience and Market Research, serving more than 2,000 clients and 100,000 users.